What is Dynamic Pricing?
Dynamic Pricing, aka Strikethrough Pricing, refers to the ability of the Discount Ninja app to
Offer different prices to different segments of your audience
Show discounted prices throughout the buyer’s journey
Display building blocks that help you communicate offers to visitors
Check out the video we made about Discount Ninja's Dynamic Pricing feature below, or continue reading to learn more.
Let’s explore each Dynamic Pricing feature in further detail.
Feature 1: Offer different prices to different segments of your audience
When Dynamic Pricing is enabled, you can offer personalized and targeted pricing to different customer segments (at the same time).
Figure 1. Provide different prices and promotions to specific customer segments. Some of the most popular scenarios are VIP customers, logged-in accounts, email marketing segments, affiliate partners, paid advertising campaigns, and wholesale accounts.
Feature 2: Show discounted prices throughout the buyer’s journey
Increase sale conversion by displaying discounted prices on product pages, collection pages, the cart page and the drawer cart.
Figure 2. Ensure that your visitors see discounted prices on the collection pages and product pages (with strikethrough).
The app allows you to configure the style of the discounted prices:
Color
Size
Strikethrough or not
SALE tag (optional prefix) color, size, and text
x% off (optional suffix) color, size, and text
Figure 4. Configure the style of discounted prices
Shows the final, discounted amount in the cart (or drawer cart). Visitors don't have to go to the checkout to see the final price.
Figure 3. Discount Ninja's dynamic pricing feature enables you to show the final discounted price at cart.
Feature 3: Display building blocks that help you communicate offers to visitors
Clearly communicate your offer to visitors by displaying a number of building blocks.
The following building blocks are enabled with Dynamic Pricing setup:
Collection page badge
Product page banner
Cart page/drawer text
Cart page/drawer cart promotion summary
Cart promotion code field
How Dynamic Pricing Setup Works
Enabling Discount Ninja's Dynamic Pricing on your Shopify store requires tags to be added to your theme's liquid files (code). We refer to this process as Dynamic Pricing setup. When tags have been added to your theme's liquid files (code), this allows for strikethrough pricing, building blocks to be displayed, and the ability to offer different prices to different customer segments.
To get started with dynamic pricing setup, navigate to the app dashboard and click the Request Dynamic Setting Setup button. Our intuitive setup wizard will guide you through the dynamic pricing setup process step-by-step.
Alternatively, open the Resource Center (bottom right):
Then click "Request strikethrough pricing"
If the "Get started" checklist is not displayed in the Resource Center, select "Guided Tours" > "Get started".
FAQs
Why Do I Have to Request Dynamic Pricing Setup (Why is this feature not automatically set up?)
Utilizing Discount Ninja's dynamic pricing feature requires our team to make changes to your Shopify theme's code. Therefore, we must first receive your authorization to make changes to your Shopify theme.
I've requested Dynamic Pricing setup. What are the next steps?
After you requested Dynamic Pricing setup, you will receive a Shopify collaborator request email (typically within 1 hour). When you have accepted Discount Ninja as a collaborator on your Shopify store, we will get to work on Dynamic Pricing setup.
When to expect Dynamic pricing setup to be completed:
Standard service: done in 3 business days.
Fast Service: done in 24 hrs. (A setup fee of $35 USD applies)