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Promotions, Offers and Triggers

Learn what Discount Ninja offers and triggers are and how you use them to build your promotions

Tyrone B avatar
Written by Tyrone B
Updated over 3 months ago

Learn about:

Promotions

You can refer to the combination of one trigger and one or more offers as a promotion.
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Offers

Offers define a discount you want to provide to visitors and customers.

A single promotion may contain multiple offers after the promotion has been created completely.

Additional offers can be added by clicking Edit > Offers > Add new offer.


An offer provides one of the following:

  • Percentage discount (product/order level)

  • Fixed amount discount (product/order level)

  • Tiered/Volume discounts

  • BOGO/BXGY (cross-sell)

  • Free gift with purchase

  • Fixed price per unit

  • Free shipping

An offer can include cart rules, such as:

  • Purchase requirements: a minimum quantity or price that must be spent

  • The products or collections that benefit from the offer

  • Excluded products or collections

  • Whether or not the offer allows stacking

Triggers

Triggers come in three flavors:

  • Automatic rules: these are public promotions, they are automatically triggered if the conditions apply.

  • Wait for visitor behavior: a promotion that triggers based on the time spent on pages, pages visited, exit intent, etc.

  • Shareable link and/or promotion code in the cart (not at checkout): these are private promotions, they are hidden and only displayed if a customer access the shop with a link that contains a token specific to the trigger, or uses a Promotion code in the cart promotion code field. You can share the link/code via social media, email, sms, messenger, or paid ads.

Triggers can contain conditions:

  • Maximum uses: control if customers can use the offers in this promotion more than once.

  • Schedule: configure when your promotion starts/ends.

  • Audience: provide the offer or prevent the offer from being provided to signed-in customers, based on their tags.

  • Geotargeting: trigger offers only for those connecting from specific countries or those not connecting from specific countries.

  • Referrers: trigger offers for those that come from specific domains, such as Facebook, Google, etc.

  • Urgency: configure if the promotion should expire for individual customers to create urgency.

  • Exclusivity: configure if this promotion is exclusive (i.e. the only promotion that is taken into account when offered to a visitor) or if it can be combined with other promotions.

    Automatic promotions cannot be marked as exclusive unless targeting is enabled. Enable either referrers, audience, or geotargeting.

All the offers within a single promotion abide by the same Trigger rules.

You can document multiple shareable links for the same trigger. This is useful if you want to create a separate link for each discounted product or collection and share those links with your customers.

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